There is no magic to this – Our success and yours comes from hard work and years of experience in digital marketing. This includes the ability to leverage our existing relationships to build collaboration with the best possible platforms for our clients.
We use remnant low-cost ad inventory on a wide variety of what is called Niche Verticals. In human language that’s small websites and blogs that focus in on specific subjects and have a very dedicated fan base.
We also work with “Social Media Influencers” this isn’t just people but also “Pages” and “Groups” on SM platforms that have a dedicated and large following. Our relationships with them allow us to get your talk added to playlists – placed on pages – or referred. These placements drive significant engagement.
Engagement is the Gold
It’s what drives Social Media sites to organically share or recommend it. You see it every day you are on Social Media viewing your timeline. The top posts are the ones with the highest view count and the most Likes/Comments or shares.
What We Don’t Do
We don’t ever reveal our clients, or reveal what TED talks we are promoting. To be honest if we did we could create much more business.
If it became common knowledge that some TED speakers hired agencies to build their audience, it could and probably would be detrimental. The speaking, writing and presenting industry is highly competitive (as you know) and if someone who competes for speaking gigs with you, was able to tell a Speaking Bureau, agency or client that you had bought views – it could be very damaging.